The mission of the “What’s In It ?” blog is to help consumers (myself included) make informed decisions when they purchase consumer products. I will list product ingredients (both active and inactive), inform the consumer about these ingredients, compare manufacturer prices, and thus assist the consumer in making informed and sensible purchases.
I decided to roll with this blog following a visit to my local Kroger store here in beautiful Cincinnati, Ohio. The store is located in the Hyde Park Plaza and is one of Kroger’s larger stores – great place to shop. I was there to purchase toothpaste, having just been examined by my dental hygenist and my dentist. What they told me was generally discouraging – two deep pockets requiring further periodontal treatment and antibiotics, two crowns that need to happen and minor tooth decay on two teeth. I will blog more about my dental history in my next blogs and then delve into toothpaste and what’s available and “What’s In It?”
So, I am at the store standing in front of the toothpaste section looking for a particular type of toothpaste and I quickly become frustrated because of the number of choices. I am all for having choices, but I am not one to spend more than a minute selecting an item, be it toothpaste or my cat Dottee’s favorite – catnip flavored Temptations.
I will distill the large selection of toothpaste available down to what the active and non-active ingredients are, why they are in the tube, what they do and what is the best cost to value based upon your dental needs.
Be well!
Eugene
What's In It ? 